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Porsche thanks its Facebook fans by printing a million of their names on a 911
Porsche: The Million Name Car It’s generally accepted that it’s a good thing for brands to have a lot of fans on Facebook, but harder to know what one ought do once that fanbase has been developed. So...
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The future of… automotive marketing
Thanks to ‘digital’, the last 15 years have seen bigger changes in purchase behaviours than the last hundred. Collective London’s ‘Future of…’ series shows how marketing strategies should adapt. And in...
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A mind of their own
Currently, my morning commute is fairly simple and always follows a similar pattern – I get in my car, choose a CD to pop into the stereo, drive to my parking spot, and catch up with Facebook’s latest...
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Cannes film lions: why the winners won
Every jury panel at Cannes is said to be a completely different experience. It all depends on the mix of judges and, most of all, the organisation and communication skills of the jury president. Read...
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Creative pairings: Bond and the case for Kiss Kiss Bang Bang
Like an Antony Gormley figure, there is something magnificent about the solitary human form; the James Dean loner; the Jack Bauer or Nicholas Brody lone agent. Stealthy types, moving in the shadows, on...
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Why Nissan’s reputation may be heading for a crash
With great power comes great responsibility. But not if you’re an international car brand, apparently. Nissan’s Datsun Go car gets zero points on the GlobalNCAP crash test scale. It’s a brand new car....
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The Daily Poke: Haute car-ture
For 67 years, the Land Rover Defender has been the vehicle that’s kept stick-in-the-mud Brits, er, not stuck in the mud. But in December 2015, bogged down by Euro-bureaucracy over emissions, the very...
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The Daily Poke: Audi steams ahead
At Elmwood, we’re all for brands and products that live true to their identities. Like Audi, promoting their new A7 Sportback h-tron in a way that is as innovative, eco-friendly and authentic as the...
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Have cow, will travel
Think global warming and air pollution, and cars won’t be too far from your mind. So you might be surprised to learn that the amount of methane from the world’s livestock makes up 18% of all harmful...
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Pitches: Why close-knit communities trump DIY audiences
What’s the difference between a brand having an audience versus it being part of a community? Simple, with an audience the conversation is only ever one way. Becoming part of a community requires a...
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